How To Use Machine Learning For Real Time Ad Optimization

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their data collection procedures. While it needs a lot more technical knowledge than regular GTM and might introduce additional prices, it can cause higher precision and even more trusted information


Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.

1. More accurate data
The standard approach of tracking conversions on a website, utilizing pixels, is having problem with transforming internet browser privacy policies. This implies that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less precise than it should be.

Server-side tracking is a much more safe and secure option that aids to bypass these constraints, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less likely to be affected by ad blockers or other safety actions. This gives more accurate data and a more complete photo of individual journeys across channels.

On top of that, this kind of monitoring enables services to track conversions outside of the web site, such as call and in-store check outs, which can be tough for pixel-based monitoring. This flexibility gives marketing experts more ownership over the data they send, and makes it less complicated to follow various data legislations. It's likewise a great deal much less at risk to fraudulence, as it's more difficult for fraudulent actors to manipulate the system by changing the postback link.

2. Better control over information.
Server-side monitoring allows companies to accumulate and enrich data prior to sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can aid marketers make more educated marketing decisions.

Standard pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can lead to data collection interruptions and incorrect results. Server-side tracking enables businesses to bypass these constraints and give accurate, constant information that is much less vulnerable to disturbance.

This kind of tracking likewise allows companies to track conversions that take place outside of the website, like call and in-store acquisitions. This is important given that brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more trustworthy for businesses looking for to adjust to these modifications.

3. Less susceptible to scams
Server-side monitoring enables companies to adjust data hauls prior to it gets to third party endpoints, enhancing protection and privacy. This is especially crucial as various internet browsers and systems increasingly change how they deal with cookies. For instance, in iphone 14, Safari will just provide first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that took place beyond your web site.

On top of that, server-side monitoring allows you to record customer information straight by yourself servers. This gets rid of dependence on third parties, which can be prone to violations and personal privacy offenses.

A server-side radar is a collection of instructions that informs your web site's web server what events to record. This information is after that sent out to analytics tools like Google Analytics and Facebook Business. It's additionally utilized to activate event-based ads, such as retargeting. customer retention analytics In contrast, pixel monitoring is an alternate method that makes use of a tiny piece of code on your page to gather data from customers.

4. Much easier to execute
Server-side monitoring is a data collection procedure that happens on the internet site's own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it reduces the range of data administration and offers companies extra control over transmission, making it generally more reliable. Consequently, it's less susceptible to data difficulties triggered by things like a damaged link or an active ad blocker being installed.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information similarly that you would with pixels or a cookie, but this is then passed straight to your advertising and marketing devices on the server. This allows you to have even more precise data and helps make certain conformity with privacy regulations such as GDPR. Moreover, it additionally prevents the tracking limitations enforced by web browsers and ad blockers.