How To Use Ai For Ad Copy Generation In Performance Marketing

Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side monitoring as a way to improve their information collection procedures. While it requires much more technical knowledge than normal GTM and may introduce extra prices, it can lead to higher precision and even more reputable information


Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's very easy to establish and much less susceptible to advertisement blockers.

1. A lot more precise data
The conventional technique of tracking conversions on a site, utilizing pixels, is having problem with changing browser privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it should be.

Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's packed from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by ad blockers or various other protection procedures. This gives a lot more accurate information and a much more complete image of individual journeys throughout channels.

Additionally, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to numerous information laws. It's likewise a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback URL.

2. Better control over information.
Server-side tracking permits services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, regular data that is less prone to interference.

This kind of monitoring also allows services to track conversions that take place outside of the website, like call and in-store purchases. This is very important given that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adapt to these modifications.

3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third product feed optimization party endpoints, boosting protection and privacy. This is especially crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.

Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.

A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to accumulate information from customers.

4. Less complicated to apply
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this method is that it reduces the scope of information monitoring and provides organizations much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data obstacles brought on by points like a broken connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring restrictions imposed by browsers and advertisement blockers.